Shoe export figures surprise Abicalçados

13/07/2017
Brazilian footwear companies exported 59.36 million pairs of shoes during the first half of 2017, a 2.5% increase compared to the same period of last year, according to the latest figures from Brazilian footwear association Abicalçados.

These exports generated $528.8 million, 17% higher than the value of the exports in the first half of 2016. 

Heitor Klein, president of Abicalçados, said he was happy that these figures had gone against the organisation’s expectations. It had expected the domestic shoe market to outperform exports due to currency instability. 

Mr Klein explained that the main reason for the increase was a diversification of export markets; he said there had been a lower concentration of exports going to important markets like the US. He also praised the efforts of Brazilian footwear companies to strengthen the image of their brands overseas.