“Important increase” in average price of Brazilian footwear

16/06/2017
“Important increase” in average price of Brazilian footwear
The latest figures from Brazilian footwear association Abicalçados showed that the country’s shoe exports increased in May, both in volume and value, but the organisation warned that the impact of political certainty on currency exchange rates is likely to result in a difficult rest of the year.

In May, Brazilian companies exported 9.5 million pairs of shoes for a value of $103 million, an improvement of 13.6% in volume and 44% in value compared to the same month of 2016.

So far in 2017, Brazil has exported 49 million pairs of shoes, 1.1% more than at the same point last year. The value of these sales is 20% higher at $441.4 million. 

Abicalçados executive president Heitor Klein explained that these figures reflect sales made at the end of 2016, when the exchange rate between the US Dollar and the Brazilian Real was more favourable. 

He said the difference between the increase in volume and value so far this year suggests “an important increase” in the average price of Brazilian shoes. The average price of exported shoes in May was $10.86, compared to $8.57 during the same month of 2016. 

Despite this good news, he cautioned that the constant fluctuations in exchange rates, caused by Brazil’s political “crisis” means that Brazilian shoe exports are likely to “cool” during the rest of 2017.

Image courtesy of Messe Dusseldorf/CTillman.