Brazilians reap $31m from Micam
28/02/2024
Between February 18 and 21, the companies welcomed buyers from 90 countries and more than 1,000 contacts were made.
Brazil's participation was promoted by Brazilian Footwear, a support programme for footwear exports maintained by the Brazilian Association of Footwear Industries (Abicalçados) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil).
Paola Pontin, commercial promotion analyst at Abicalçados, said: “Most of the brands reported contact with new customers, which represents the importance of the event not only for maintenance, but also for the prospecting and positioning of brands in the international market.”
In their first participation at Micam Milano, the brands By Cool, 365 Soft and Solis Brasil left with a feeling of accomplishment. “We have been evaluating participation in Micam Milano for some time as it is a gateway to Europe. So we prepared ourselves to serve the market, adapted products, made samples with a focus on European buyers and had very good acceptance, especially for the 365 Soft brand due to its comfort, lining and leather insole,” said Schirley Sá, export manager for the brands made in São João Batista
For Leandro Moscardini, export manager at Opananken, the fair allowed the company to work on maintaining its business, in addition to opening new customers and markets. “During Micam we opened the markets in the US, Singapore, Romania, Chile, Panama and a new client in Japan. We did intense work before Micam Milano, contacting buyers from countries such as India, Singapore, Germany, Israel, Kuwait and the Emirates United Arabs, and they all came.”
Share this story:
