Strategic creative shake-up at Lululemon

16/01/2024

Canadian athletic footwear and apparel brand Lululemon has appointed Jonathan Cheung global creative director and JJ Collier vice-president of outerwear design. 

A denim industry veteran of Levi’s, Armani Jeans, Iceberg and Moschino, Mr Cheung has more recently worked or consulted for firms such as Pangaia, Bolt Threads, Unspun, Infinited Fiber, Merrell, Old Navy, 3D-printed shoe company Hilos and Future Tech Lab. 

Meanwhile, Mr Collier has served in a variety of positions at VF Corporation, Salomon, Spyder and Ralph Lauren. He joins the Lululemon team in a newly created role.