Adidas opens mammoth Chinese distribution centre - footwearbiz: Leadin

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Adidas opens mammoth Chinese distribution centre

27/09/2023
Adidas opens mammoth Chinese distribution centre
Adidas and technology company Geek have opened a fully automated warehousing and distribution centre in China, covering an area of 140,000 square metres, which they say “sets a new standard with its high degree of speed and flexibility”.  

The centre is capable of processing more than one million pieces per day and has the capacity to hold 10 million pieces of clothing and footwear.

Harm Ohlmeyer, chief financial officer of Adidas, said: "With the establishment of this centre, Adidas aims to ramp up supply chain responsiveness, boost operational efficiency, and elevate the consumer experience. We envision these logistics advancements to provide valuable insights for Adidas' global expansion."

Yong Zheng, CEO of Geek+, said, "Adidas and Geek+ have a longstanding and robust collaborative foundation and this inauguration marks a significant milestone in the partnership between the two and stands as a crucial innovation within the industry."

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