Chinese exhibitors return to Riva Schuh
21/06/2023
The number of Chinese exhibitors doubled compared with the show in January; now travel restrictions have eased, more than 250 companies from Mainland China, Hong Kong and Taiwan took part.
Organisers said in the lead up to the event: “We are seeing not only returning exhibitors but also pleasant surprises, like the first time for China Leather Industry Association (CLIA), which is bringing a collective of shoe and bag companies to Riva del Garda, predominantly from Wenzhou, Wenling and Guangzhou.
“It will also be the first time for the Municipality of Wenzhou, one of China’s most important manufacturing districts, exhibiting at a representative stand to showcase an important initiative in the global footwear industry.”
CLIA added: "Our exhibitors have strategically prepared new collections aimed at the European market. Our members also include several manufacturers highly focused on the issue of environmental sustainability.”
The most important Chinese manufacturing districts are represented by agencies: Guangzhou Newtop Exhibition Business, China Foreign Trade Guangzhou Exhibition, China Leather Publisher, G&F, Xiamen L & C Int'l Exhibition.
According to Guangzhou Newtop Exhibition Business, distribution has profoundly changed since the pandemic. Many traders have expanded the range of products they offer, but choose to rely on small, secure orders, preferring to re-order rather than overstock. They have also significantly diversified their styles, often developing their own lines.
In many markets, such as the Middle East, e-commerce has penetrated deeply into consumer habits, altering the distribution network's dynamics. Many manufacturers have geared themselves to be price competitive, recovering margins by cutting out the middlemen, going directly to the customer and offering personalised consulting services.
Chinese manufacturers have also set up production in Bangladesh, Vietnam, India and Indonesia.
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