Ugg presents Ugg Wonderland in South Korea
Shoe company Ugg, part of Deckers Brands, has launched a summertime-appropriate Ugg Wonderland campaign in South Korea, starring newly appointed ambassador Soyeon, the leader of local girl group (G)I-IDLE or Girl-Idle.
Inspired by the silhouette of the Ugg Aww Yeah chubby platforms and chunky foam slide styles, the promotional video is set amid a festival-like atmosphere made up of pastel-hued, squishy objects, inflatable sloping slide structures and blown-up Aww Yeahs, some of which hang in the air like clouds.
In a social media post, Ugg Korea said its summer collection matched Soyeon’s own “free and bold” personality perfectly. The rapper and singer-songwriter’s contract with the brand only came into effect this month.
Image: the inside of a pair of inflated Ugg Aww Yeahs in Ugg Wonderland resembles a real slide structure.
Credit: Ugg Korea via Instagram.
