Tod’s aims for more exclusive products
08/08/2017
The fall in revenue came despite growth of 10.6% in sales from the Roger Vivier brand. Sales from the Tod’s brand fell 6.5%, while there was a 6.8% decrease in Hogan brand sales.
The group’s revenue from shoes was €386.3 million, 3.7% down compared to the first half of 2016. Sales of leathergoods and accessories totalled €68.1 million, 2.6% lower, while sales of apparel increased 2.7% to €28.1 million.
The chairman and CEO of Tod’s, Diego Della Valle, said the results were in line with the group’s expectations. “The excellent market feedback received for our product confirms that we are on the right path, even though we need to speed up our execution plan,” he added.
“Our primary goal is to keep our products in the highest range of craftsmanship and as expression of the best Italian lifestyle in the world,” Mr Della Valle explained. “That's the reason why we are aiming at having more and more exclusive and expensive products, although this forces us to be more selective in distribution.”
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