Tod’s hints at the end of twice-a-year collections - footwearbiz: Lead

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Tod’s hints at the end of twice-a-year collections

06/07/2016
Tod’s hints at the end of twice-a-year collections
High-end footwear group Tod’s is to end the practice of launching new collections every six months and will instead introduce new products every month or two.

Chief executive, Diego Della Valle, spoke about the change in strategy during a recent conversation with the Financial Times. The newspaper said this is “the latest sign of the internet’s impact on the luxury sector”.

It mentioned that other luxury brands including Burberry and Gucci have made similar statements in recent months and said one-off, online-only collections are one of the possible outcomes.


Related stories:

Tod’s aims for more exclusive products 08/08/2017
Fourth quarter recovery not enough for Tod’s 30/01/2017
Tod's puts emphasis on digital after sales dip 28/10/2016
Tod’s to build manufacturing plant in earthquake-hit region 12/10/2016
Tod’s to shift strategy after disappointing results 16/09/2016
“Uncertainty” dents sales at Tod’s 27/07/2016

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