Q1 sales dip at Tod’s despite “outstanding” Roger Vivier revival

09/05/2017
Q1 sales dip at Tod’s despite “outstanding” Roger Vivier revival
High-end footwear and accessories group Tod’s has announced sales of €238.5 million across all its brands (Tod’s, Hogan, Fay and Roger Vivier) for the first quarter of 2017. The figure represents a fall of 4.4% compared to the same quarter in 2016.

Tod’s was the brand that brought in the biggest share of the total, with sales of €123 million, down by 6.7% year on year. Hogan had the next-highest share, with sales of €59.4 million, but this, too, represents a fall compared to the first quarter of last year, in this case of 11.5%. Fay’s sales were flat at €14.6 million.

Roger Vivier was the brand that bucked the trend. Its sales for the three-month period were €41.3 million, an increase of 15.6% compared to the corresponding period in 2016.

On announcing the figures, group chief executive, Diego Della Valle, said the Roger Vivier result was “outstanding”, but he said Tod’s was pleased with “the strong acceptance of leathergoods” across all spring-summer 2017 collections. Sales of leathergoods were “broadly aligned” with the figures for last year at €32.4 million, while sales of footwear fell by 5.1% across all brands. Footwear still accounted for 80% of sales across the group.

Mr Della Valle said the group is facing up to “important changes that are taking place in our industry” by hiring senior people to take leading roles in communication and digital business.