LVMH unveils multibrand e-commerce site - footwearbiz: Leading site fo

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LVMH unveils multibrand e-commerce site

17/05/2017
Luxury group LVMH has revealed details of 24 Sèvres, a new online platform selling fashion, beauty and luggage products from a range of brands, many of which will be its own.

It takes its name from the address of Le Bon Marché, the group’s luxury department store in Paris. The shopping website and accompanying mobile app will launch in June.

“Our clients are highly sophisticated and always in search of creativity and innovation," said Bernard Arnault, chairman and CEO of LVMH. "With the launch of 24 Sèvres, we are offering them a truly differentiated online experience built on our unique expertise at Le Bon Marché in Paris.”

To celebrate the launch of the platform, LVMH will release a 77-piece capsule collection, featuring collaborations with 68 brands, including Givenchy and Loewe. It will also involve guest designers, including LVMH brand ambassadors. 

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