LVMH’s luxury e-commerce site goes live - footwearbiz: Leading site fo

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LVMH’s luxury e-commerce site goes live

08/06/2017
LVMH’s luxury e-commerce site goes live
24 Sèvres, an online platform set up by luxury group LVMH to sell fashion, beauty and luggage products for women, was officially launched on June 6.

The site offers products from a range of LVMH-owned brands, as well as items from other brands, including Valentino and Chloe. In total, over 150 luxury womenswear brands feature.

LVMH said 24 Sèvres “sets new standards for the sale of luxury products online”. It takes its name from the address of Le Bon Marché, the group’s luxury department store in Paris. 

To celebrate the launch, LVMH has created a capsule collection in collaboration with 68 Parisian and international brands. It includes 77 limited-edition pieces, including shoes from Nicholas Kirkwood, Salvatore Ferragamo and Pierre Hardy; bags from Loewe, Chloe and Fendi; and clothing from Marc Jacobs, Kenzo and Rick Owens.

In what LVMH describes as “a first in fashion”, visitors to the site can talk live with selected Parisian stylists to find products that suit their style. This service will be available on the website and via the 24 Sèvres mobile application.

Image shows the Beya Loafer from Nicholas Kirkwood, part of the capsule collection released to celebrate the launch of 24 Sèvres.

Related stories:

‘Inside LVMH’ programme comes to a conclusion 14/05/2018
New Ferragamo workshop will ‘preserve heritage’ 13/12/2017
LVMH apprentice programme continues to grow 04/10/2017
Nicholas Kirkwood designs debut handbag collection 04/08/2017
Ferragamo's restructuring hits profit 02/08/2017
LVMH unveils multibrand e-commerce site 17/05/2017

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