Deichmann plans new stores after record year
20/03/2017
Over the 12 months, the company sold approximately 173 million pairs of shoes in its stores and online, a million more than in 2015.
“We continued to develop positively both in store and online and also grew on a like-for-like basis”, said Heinrich Deichmann, chairman of Deichmann’s board. He added that these results came at a time when “the situation in the shoes trade is generally difficult”.
In 2017, Deichmann plans to invest €232 million in its international infrastructure. This will include the opening of 262 new stores outside of Germany. It plans to close 114 as part of a “location optimisation programme”, as well as modernising a further 185. In 2016, around 60% of the company’s revenue came from overseas sales.
This year will see it open its first outlets in France and Belgium. It will launch stores in selected regions of France in the summer in order to assess the market. An online shop for France will launch at the same time. It will be entering the Belgian market through its Dutch subsidiary vanHaren, with the first two stores opening in Flanders in April.
Deichmann is also investing in its domestic market, with the injection of €92 million to help open 61 new branches. Just under 100 stores will be modernised and 28 will be closed.
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