Deichmann acquires “cult brand”
03/10/2016
Deichmann said it intended to continue to run Buffalo Boots as a business in its own right, maintaining its own collections and its own stores. Buffalo will not be run as a proprietary brand of Deichmann, the group said.
“We see the acquisition of Buffalo as a strategic corporate holding,” said company chairman, Heinrich Deichmann, on announcing the development. “Our goal is to maintain this cult brand for the market as an independent entity and to develop it further.” He said the acquisition is part of a diversification strategy upon which Deichmann has embarked, seeking to open up “new growth areas with special concepts”.
Mr Conradi said he was glad Buffalo is being taken over by an investor that comes from the industry.
Share this story:
