Fashion bloggers should be taken seriously, says Deichmann
16/09/2015
Fashion bloggers have been asked to enter by posting a review of Deichmann’s upcoming ‘Collaboration Collection’ to their sites in the days following its launch on September 15.
Each post will be judged on criteria including content, aesthetic appeal and fashion knowledge, and the winner will also gain a contract as Deichmann’s guest blogger for a year.
Simon Wilson, head of buying and marketing at Deichmann UK, said: “This prize is designed to put fashion blogging awards on a par with literary awards – bloggers spend a great deal of time producing great volumes of quality content and they should be taken seriously, being recognised as artists and journalists.”
The winners will be announced at the end of October.
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