E-commerce platform to boost Spanish brands - footwearbiz: Leading sit

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E-commerce platform to boost Spanish brands

16/03/2017
E-commerce platform to boost Spanish brands
Spanish footwear industry organisation FICE has launched a new online platform to improve the international position of Spanish brands and to enable them to access more sales channels.  

The platform, which is called Shoes from Spain B2B Marketplace, will also allow the companies to improve their communication with retailers and simplify how they take orders. 

FICE said the initiative will help footwear brands to be connected with their customers 365 days a year. It will complement the current trade events on offer. 

“Shoes fron Spain B2B Marketplace is the ideal solution to strengthen the position of Spanish footwear brands in Europe, increase business in the US, and increase market penetration in the Asia-Pacific region,” explained José Monzonís, president of FICE. 

The platform is expected to launch in the second half of 2017. It will initially be available to 60 brands that already have an active presence in international markets.

Image courtesy of Sergio Serrano/Momad Shoes.

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