Micam Shanghai extends to cover apparel brands - footwearbiz: Leading

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Micam Shanghai extends to cover apparel brands

20/01/2015
Italian footwear show Micam Shanghai is collaborating with Chinese counterpart CHIC for its March edition, which it says will allow it to reach more than 110,000 visitors from all over China and other major Asian markets.

Since its launch in 2012, the Chinese edition of Micam has been deemed a “successful model” for trading Italian products in Asia and will also feature Italian clothes brands for the first time.

The show is supported by footwear manufacturers association Assocalzaturifici, Fiera Milano and its Chinese company Hannover Milano Fair Shanghai, Sistema Moda, Italy Ente Moda Italy, as well as ICE, the Italian trade promotion agency.

Micam Shanghai and CHIC will be held in the National Exhibition and Convention Centre from March 18 to 20.

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Strength in numbers at Micam Shanghai 27/03/2015
Positive signals from Italian visitors to Micam 23/02/2015
Italian footwear industry hopeful despite “triple dip” 18/02/2015
Footwear industry at Micam awaits news of ‘triple dip’ 16/02/2015
New ‘Made in Italy’ project will provide support for Micam 19/01/2015
Assocal to cement its ties with China with new general manager 15/12/2014
Funding for British footwear firms slashed 30/05/2014
More visitors at Micam Shanghai 31/03/2014
Micam Shanghai dates change 21/11/2013
Micam Shanghai capitalises on Chinese demand 15/10/2013

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