New project celebrates Ferragamo’s journey
08/12/2014
In 1914, 16-year-old Salvatore emigrated from southern Italy to Boston, US where one of his brothers was working in a boot factory. He convinced his brothers to follow him to California to create a made-to-measure shoemaking service.
"For a man to have a vision and the courage of his convictions is both noble and timeless, as relevant today as it was a century ago when Salvatore Ferragamo went out on a limb to launch his shoe-making business," said creative director Massimiliano Giornetti. "Had he not have taken that risk, this brand that continues to grow and attract new generations may never have existed."
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