Ferragamo changes tack to appeal to younger customers
25/09/2013
"We are talking about young people who are probably not always reading magazines or newspapers and not even watching TV," said its CEO Michele Norsa. "It's fundamental for us to talk to both the loyal, stable customers and to the new generation of consumers."
The Italian group reported a 26% rise in earnings to EUR 131 million euros in the first half of this year, driven by rising sales in Asia and tourists shopping in European fashion hubs, primarily for its leather goods. Footwear accounted for 44% of sales.
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