Ferragamo sees Austria as gateway to Central Europe
Salvatore Ferragamo has relaunched a fully renovated Vienna flagship store as part of a wider strategy to update its retail network and launch shops in smaller cities.
The Italian footwear and leathergoods brand recently reported double-digit growth across all regions during 2013, displaying the levels of growth its peers were enjoying until the second half of last year.
The boutique is situated in the heart of the city, within one of the Austrian capital’s most prestigious neighbourhoods and exclusive shopping areas, near the former imperial residence.
“The renovation of our historic Vienna flagship store is part of the Ferragamo Group’s growth plan, which not only provides for the opening of new Salvatore Ferragamo brand stores, but also entails the renovation and expansion of showroom spaces in boutiques,” said Michele Norsa, CEO of Salvatore Ferragamo.
"Given its location and Central European influence, Vienna is taking on an increasingly interesting role in business, as it is a key gate to Eastern Europe and Asian markets.”
