Fresh management spots opportunities for DC Shoes - footwearbiz: Leadi

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Fresh management spots opportunities for DC Shoes

10/01/2024
Fresh management spots opportunities for DC Shoes
US-based brand development group Authentic Brands has signed a partnership with BBC International for snowboarding and skateboarding brand DC Shoes.

BBC will manage the design, wholesale distribution and sourcing for DC Shoes footwear and snowboard boots across the US and Canada.

David Brooks, executive vice-president of action sports at Authentic, said: “BBC shares in our vision to expand the brand’s global footprint and provide products that our brand fans will love.”

Seth Campbell, president at BBC, added: “We see an opportunity to tap into a new audience, introduce new innovations and uphold the brand's strong DNA and heritage.”
 

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