Aldo aims to ‘unlock potential’ of Ted Baker footwear
Brand development platform Authentic Brands has signed a long-term licensing agreement with the Aldo Group for Ted Baker footwear, handbags and small leathergoods.
Aldo will design, produce and distribute Ted Baker footwear through Ted Baker’s direct channels, including tedbaker.com and Ted Baker stores worldwide; it will also design, produce and distribute its handbags at wholesale throughout the US and Canada.
Aldo will work with the London-based Ted Baker design team to develop the collections, beginning with spring 2024.
Jarrod Weber, chief brand officer at Authentic, said: “We have chosen The Aldo Group for this distinctive British lifestyle brand because of their dedication and commitment.
“They bring unmatched expertise in footwear and handbags, and we are confident that through this partnership, Ted Baker will continue to deliver the expert design and high-quality products for which the brand is known and loved.”
Aldo has more than 1,500 points of sale in over 100 countries.
Jonathan Frankel, president of Aldo Product Services, added: “This relationship will unlock the full potential of the Ted Baker brand in the footwear and handbags categories. Ted Baker is a significant partnership for us and as we start our journey together, we plan on drawing from the brand’s vibrant DNA, combining fresh and innovative concepts, to bring the brand to the forefront of the market.”
Image credit: Ted Baker
