Authentic Brands expands further into footwear and saves Rockport
Financial authorities in the US have approved the sale of footwear brand Rockport to Authentic Brands Group.
Rockport filed for bankruptcy protection from the courts in mid-June. On July 26, Authentic Brands Group announced that it had bid successfully to acquire Rockport, which it describd as “a trusted brand, committed to comfort and technical product innovation”.
It said it would use its expertise in brand development and strategic partnerships “to propel the Rockport brand into new heights and unlock its full potential”.
The chief executive of Authentic Brands, Jamie Salter, commented: “Rockport’s core consumer is more active than ever. There is a significant addressable market, presenting opportunities for the brand to evolve into a full lifestyle offering with a focus on innovation and comfort.”
He said Rockport would be “a perfect addition to our portfolio”. Other footwear acquisitions by Authentic Brands have included those of Reebok, Tretorn and Hunter Boots.
