Dune promotes occasion shoes with Strictly tie-up - footwearbiz: Leadi

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Dune promotes occasion shoes with Strictly tie-up

19/04/2023
Dune promotes occasion shoes with Strictly tie-up
UK footwear retailer Dune has touted the ‘transformational power of shoes’ with a campaign starring world champion dancers and stars of Strictly Come Dancing Nadiya Bychkova and Kai Widdrington (pictured), promoting the brand’s occasion shoe collections.
 
The ‘Let’s Dance’ campaign was launched with a live performance in London’s St Pancras station to highlight that a “perfect pair can define the way you move”.

The Occasion collection features Majestys, a shoe with a crystal embellished strap, while sling-back style Central has stones on its flared heel.   

Ms Bychkova said: “We loved that we were given the freedom to allow our passion to shine through.  We were able to wear the most beautiful shoes!”
 

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