Crocs net zero by 2030, Salehe Bembury reveals collab
Colorado-based footwear company Crocs recently announced its commitment to having net zero environmental impact by the year 2030.
In a press release, Crocs said that its Classic Clog shoe already has a low carbon footprint (3.94 kilograms of carbon dioxide equivalent per pair, according to a third-party verified internal calculation using the Higg product module 1.0 tool) owing to its design, materials and manufacturing methods, but that it would now enter into a period of strategic focus on sustainable resource use, plus invest in finding more eco-friendly product afterlife solutions.
Another highlight from the release was the news that Crocs is working on a “more sustainable”, biobased Croslite (a closed-cell resin that is currently the most predominant material in the brand’s footwear). 45% of all Croslite production scrap is already recycled, Crocs reported, but said that it will continue to research ways to minimise the material’s impact as it also explores a circular supply chain, more generally.
85% of all Crocs shoes were sold without boxes in 2020.
The company’s chief executive, Andrew Rees, commented that taking action to reduce the business’ environmental footprint is “the right thing to do” for the brand.
In other related news, design maverick Salehe Bembury has revealed an on-foot peek at his own spin on the Crocs Classic Clog (pictured) via his Instagram account.
With the brand's approval, Mr Bembury appears to have completely reimagined the monochrome shoe’s foam design by covering it with an all-over, boldly textured stamp of his (oversized) fingerprint, a common visual motif across his creative projects.
Image: Salehe Bembury.
