Bio-based material to help ambitious Crocs deliver targets
Footwear brand Crocs will introduce a bio-based Croslite material into its lines as part of as part of a commitment to becoming a "net zero" brand by 2030, with product on shelves early next year.
The US company is expecting annual growth of around 17% to reach $5 billion in sales by 2026.
Mr Rees added: “Four key drivers underpin this growth – growing digital sales, gaining market share in sandals, capturing growth in Asia and innovating in product and marketing. With digital remaining a top priority, we expect at least 50% of total revenues to be derived from digital channels by the end of 2026.”