Crocs responds to fans’ requests in ‘Croctober’
11/10/2023
It claims it has responded to the “most widely requested design” with the launch of the Crocs Classic Cowboy Boot on October 24.
The company said: “For years, the buzz around a Crocs-inspired cowboy boot has been building, creating a genuine fan-fuelled movement trending across social media. Recognising this passion, Crocs is making fan dreams come true, turning the Crocs Classic Cowboy Boot into a reality.”
The ‘boot’ features a high shine croc-embossed texture and bold western-inspired stitching, embellished with metallic charms.
The company will also highlight some fans across its platforms and through in-store promotions.
Heidi Cooley, chief marketing officer at Crocs, said: "Croc Day was born by our fans so we couldn't think of a better way to celebrate them than by bringing their ideas to life not just for one day, but all month long.”