Crocs responds to fans’ requests in ‘Croctober’

11/10/2023
Crocs responds to fans’ requests in ‘Croctober’
Crocs has seized upon a fan-instigated “Croc Day” to promote the footwear brand with “month-long festivities”, calling it “Croctober”.

It claims it has responded to the “most widely requested design” with the launch of the Crocs Classic Cowboy Boot on October 24.

The company said: “For years, the buzz around a Crocs-inspired cowboy boot has been building, creating a genuine fan-fuelled movement trending across social media. Recognising this passion, Crocs is making fan dreams come true, turning the Crocs Classic Cowboy Boot into a reality.”

The ‘boot’ features a high shine croc-embossed texture and bold western-inspired stitching, embellished with metallic charms.

The company will also highlight some fans across its platforms and through in-store promotions.

Heidi Cooley, chief marketing officer at Crocs, said: "Croc Day was born by our fans so we couldn't think of a better way to celebrate them than by bringing their ideas to life not just for one day, but all month long.”