Hotter’s diametric styles offer solutions in pandemic
Sales of its Gore-Tex ranges increased a third during the autumn compared with the year before, and the company has introduced several waterproof walking boot designs in response to the drop in formal wear and upsurge in active footwear.
More than half of the styles are also within the firm’s comfort and casual lines, which are suitable for prolonged indoor use, as a result of the shift in purchasing decisions as people continue to work from home during the coronavirus pandemic.
Giles Coulson, head of research and development at Hotter Shoes, joined the firm 18 months ago and has since been involved with the design and development of more than 150 styles. Coulson has been instrumental in introducing BASF’s cushioning Infinergy to Hotter’s products.
He said: “Our recent product ranges have been inspired by athletic footwear. I’m passionate about the benefits that technology can build into footwear design, like a 45% energy return for consumers. The recent investment in cutting-edge technology at Hotter Shoes has been instrumental in enabling us to react strongly to the recent change in consumer trends.”
The company also works with insole supplier OrthoLite.
Ian Watson, CEO at Hotter, said: “Comfortable indoor shoes and practical active footwear designs have become a priority for Hotter. This is both to react to consumer demand and bolster the business for further growth this year.”
