The virtual experience consists of 18 lab rooms and 89 highlighted test apparatus spanning from waterproofness and breathability to abrasion resistance and comfort science test methods. 

Visitors can take a digital tour through the durability testing and analysis lab, as well as the footwear, gloves and textile labs and garment centre. 

The Footwear Lab features seven test stations, including breathability test, bottle test, wicking test, Gore centrifuge test and Gore walking simulator.

Nicolaus Kirchdorfer, Gore's head of marketing, said: “We’re excited to educate customers and retailers about how we test Gore-Tex products. Typically, we bring them to our labs in the US and Germany and give them a guided tour. Due to the pandemic situation, physical access to our labs is restricted and so we wanted to bring the labs to our guests virtually.”

The virtual labs are accessible through the Gore-Tex website. 

Image: Footwear lab. Credit: WL Gore