Report says ‘retro’ shoes lead US footwear sector
23/06/2016
Sportswear manufacturers, such as adidas and Nike, are increasingly turning to designs from previous decades to capitalise on nostalgia from older consumers who remember the classic designs of previous decades. These designs also appeal to younger consumers seeing them for the first time.
Nike is already planning to reissue tennis and basketball shoes from the 1960s and can also rely on its Michael Jordan range with sales of the Air Max and Air Jordan still high nearly 20 years after the iconic athlete’s retirement from professional sport.
In 2015, adidas’ sold 8 million pairs of classic Stan Smith shoes, which made their debut in the 1970s and now form part of the ‘Originals’ line. Originals general manager, Arthur Hoeld, describes them as the “backbone of our success”.
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