Jordan Brand signs up to help French basketball to - footwearbiz: Lead

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Jordan Brand signs up to help French basketball to expand

15/11/2017
The French Basketball Federation (FFBB) has recruited the Nike-owned Jordan Brand as its official uniform supplier.

The brand, which created for and is endorsed by US basketball legend Michael Jordan, is best known for its iconic basketball shoes, but it now sells a wide range of lifestyle and training products. 

It will provide kit for the French men’s and women’s senior teams as well as its 3x3 and youth teams. 

"We are delighted to be partnering with Jordan Brand, and it marks an important step for our federation to serve basketball athletes," said Jean-Pierre Siutat, president of the French Basketball Federation. "This partnership with Jordan Brand, a symbol of innovation, style and greatness in basketball, helps us to accelerate French basketball worldwide, and continue to grow in the coming years when we look ahead to the Olympics in Paris in 2024 and beyond.”

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