Jordan brand touches down in Europe
30/11/2016
Jordan Bastille is located in the 12th arrondissement in Paris, France.
The store has been opened in partnership with US sports footwear retailer Foot Locker, and will feature premium Jordan brand products, services and experiences under one roof. It contains a Jordan Flight Lab, which allows customers to test the latest Jordan footwear innovations. There is also a service for customising a range of sneakers and apparel.
“The passion we see for sport and culture in cities across Europe provides Jordan Brand with the opportunity to keep defying expectations and creating amazing products for athletes in this part of the world,” said Larry Miller, president of the Jordan brand.
“We at Foot Locker are excited to be teaming up with Jordan Brand on opening the first European pinnacle Jordan retail experience, which will surely become a top destination for the sneaker community in Paris and all around Europe” added Nick Jones, general manager of Foot Locker Europe.
Image courtesy of Nike.
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