DSW invests in customised shoes startup - footwearbiz: Leading site fo

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DSW invests in customised shoes startup

10/06/2016
DSW invests in customised shoes startup
US footwear retailer DSW has signed a deal with Feetz, a startup that makes customised shoes using 3D printing technology. DSW joins existing investors Khosla Ventures and The Jump Fund following a recent round of fundraising.

"DSW is excited at the possibility of bringing Feetz's innovative technology to our customers," said Simon Nankervis, chief commercial officer of DSW.

“DSW's impressive reach and customer centricity makes them the perfect partner for Feetz," said Lucy Beard, who founded the company in 2013 and now acts as its CEO.

Feetz has developed a 3D printing technology that is able to analyse photos of a person’s foot and produce a customised shoe model within the hours. February 2016 saw the first 100 pairs shipped to customers.

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