RFID tags will help Salvatore Ferragamo win the war against counterfeiting
09/03/2016
In 2015, the Florence-based luxury group’s anti-counterfeiting efforts, focused especially in China and on the internet, led to the interception and blocking of approximately 91,000 advertisements for counterfeit products - over 1,000 more than in 2014.
As a result, sellers had their attempts to sell counterfeit products thwarted when adverts were removed from online auction sites and 140 domain names and illegal websites, mainly managed by Chinese operators, were cancelled.
These activities also led to the seizure and destruction of more than 12,500 counterfeit products and action from the Chinese customs authorities to prevent a further 12,400 counterfeit goods from leaving the country. Salvatore Ferragamo has said the total estimated value of these goods was in excess of $17 million; more than 60% of the counterfeit products that were seized and destroyed were belts.
The group has started using radio frequency identification (RFID) tags as means of tracking its shoes. The tags cannot be seen and cannot be tampered with. “The aim of using this technology is to guarantee product authenticity by proving the product’s origin and making it possible to track the shoe with certainty, giving the group better control in the fight against fakes,” Salvatore Ferragamo said.
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