Adidas embraces 3D printing with midsole concept
Adidas has launched a prototype shoe with a customisable 3D printed midsole, which it claims can offer “unprecedented individualised support and cushioning”.
Futurecraft 3D is a prototype and a “statement of intent”, launched in collaboration with 3D printed insole maker Materialise.
Adidas says the idea is that consumers will run on a monitored treadmill and have their feet measured by scanners, and the insole will be printed in store.
Adidas creative director Paul Gaudio said: “The Futurecraft initiative will announce more groundbreaking design innovations in the coming six months and further support adidas’ ambition to be the best sports brand in the world.”
See WF Jan/Feb 2015 for a look at Materialise's capabilities in 'Personalised insoles using 3D printing'. Available as a pdf from the technical library.
