An almost 30-year veteran of athletic footwear company Nike, Archie McEachern, has been named vice-president and chief merchandising officer, a newly created role, at VF-owned safety and work shoe brand Timberland.

 Mr McEachern, who most recently served as chief executive at basketball start-up 360 Hoops, previously held senior basketball shoe development roles at Nike, also spending three years in Tokyo as merchandising vice-president for Japan and, later, two years in Shanghai in a similar position, responsible for overseeing the Greater China market.

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