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Timberland takes yellow boot festivities to Milan

21/04/2023
Timberland takes yellow boot festivities to Milan

As part of ongoing festivities to mark 50 years since the original Timberland yellow boot debuted in 1973, the VF-owned outdoor brand has taken its celebratory collaborative project, Future73, to Milan Design Week.

The initiative involves six creative “future makers”, from artists to stylists and beyond. Its latest activation sees the company pair up with Netherlands-based collaborator Suzanne Oude Hengel, a knit expert specialising in footwear, on an artificial intelligence (AI) installation inside Milanese cultural institution Triennale Milano, open to visitors until April 23. Istanbul-headquartered new media studio Ouchhh produced the “AI knit data paintings” on display.

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