Sports company Puma is opening a "creative space" for design and marketing teams in Los Angeles in early 2025, in a bid to expand in the strategically important US market. 

By tapping into the “rich ecosystem of creative and innovative professionals” in LA, the Studio will play an important part in creating products that resonate with US consumers, said the German company.

It has already begun to hire staff.

Puma CEO Arne Freundt said: “Our new home will allow us to attract the best talent in one of the most vibrant and creative cities globally to create great product propositions for the US market.”

The facility will complement Puma’s global and regional product teams in Somerville, Massachusetts.

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