Sports group Puma has appointed Julie Legrand as its new senior director of global brand strategy.

Ms Legrand was previously global brand director at H&M and, before that, she held senior roles at consumer products brand Procter & Gamble.

Puma described her as a senior leader and said she would define and execute a strategy to drive higher brand visibility and strengthen the perception of the Puma brand around the world. She will be based at corporate headquarters in Herzogenaurach in Germany.

Gobal brand management and marketing operations for Puma were previously based in Boston but the company announced last year that it would move this function to Herzogenaurach.

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