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Furla debuts at Micam

22/09/2021
Furla debuts at Micam
Italian luxury leathergoods brand Furla recently exhibited at footwear trade show Micam, which ran from September 19 through 21, for the first time.  

The company suggested that its debut at the fair “fortified” its position as an established player in the footwear arena.  

Significantly, it also decided to reemphasise to visitors its decision to focus on footwear (in addition to what it described as its core categories: handbags and small leathergoods) going forward.  

Further, a pop-up boutique-within-a-boutique (pictured) was simultaneously opened in the Furla store located at 31 Piazza Duomo in Milan, which spotlighted various footwear styles for the season.  

Image: Furla.

 


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