Ecco harnesses the power of youth
23/07/2019
One entry belongs to Cecilie Bak Lindhardt Fabricius, who has created a line aimed at teenagers and been offered an internship with ECCO Kids in Tønder.
“ECCO has a potential to improve its performance among teenagers,” she said. “Teenagers have exceptional spending power, and that makes them a particularly interesting target group for any business.”
Tina Seirup Nielsen, chief of staff at Ecco Design Studio, said: ”The designers we work with from Design School Kolding have a good understanding of the design process and add a lot of energy, great questions and fresh ideas to our team. The great thing is that the students challenge the general perception of what is possible. The collaboration allows us to be close to the shoe designers of tomorrow.”
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