DSW changes name and targets growth
27/03/2019
They include offering differentiated products and experiences; and growing its market share through positive comparable store sales, new direct-to-consumer opportunities, and partnerships with other retailers.
In line with its new strategy, the company has changed its corporate name to Designer Brands Inc.. This has been chosen to reflect its expertise in buildings brands, the company has said.
Unveiling these priorities, Roger Rawlins, CEO of Designer Brands, said: “The long-term plan we announced today represents a new chapter for our company as we take greater control of our destiny in today's changing retail landscape. We look forward to continuing to drive innovation and increase market share by delivering positive comparable sales while also growing complementary categories and markets."
He also made reference to the Camuto Group, which DSW acquired at the end of 2018. He said Designer Brands would look to leverage this group’s “leading design and sourcing capabilities” as it targets growth.
Share this story:
