Former Weitzman CEO taps into luxury sneaker trend
06/12/2017
The brand, which is called StreetTrend, began operating in the first quarter of 2017. Its first range of sneakers will be available in luxury retailers across North America and in Europe by spring/summer 2018.
“I’ve been a sneakerhead since I was a teenager,” said Mr Kulkin, who spent three years as chief executive of Stuart Weitzman from 2013 to 2016. “Anyone who’s ever met me will tell you that I am always in sneakers, whether it’s with a suit, jeans, or sweatpants.”
All of StreetTrend’s products will be handcrafted in Italy and it will use the finest materials to create them.
Mr Kulkin believes the luxury sneaker trend is one that is unlikely to go away any time soon.
“Consumers are passionate about the growing trend of wearing sneakers in all settings - from the gym to the office, from the park to the bar,” he said. “The demand for multiple pairs of shoes is a natural extension of the shift to casual dress at the workplace. People want to make a statement about their personal style from head to toe.”
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