First batch of recycled plastic shoe available
09/06/2016
The shoe, the prototype of which was launched in July 2015, is the result of the German manufacturer’s collaboration with ocean conservation organisation Parley for the Oceans and the launch was timed to coincide with World Oceans Day on June 8.
The shoe’s upper is made entirely from recycled plastic. Each upper contains approximately 16.5 old bottles and 13g of plastic from gill nets. The shoe uses two kinds of recycled materials: PET from the water bottles and nylon from the nets. The only virgin material in the footwear is the thermoplastic polyurethane in the foam sole.
The shoes will not be sold, rather adidas has asked those who wish to own one if the 50 pairs to post a video on social media site Instagram demonstrating their commitment to stop using single-use plastic items. Winners will then be chosen by the company.
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