Adidas hits target for sales of shoes made from oc - footwearbiz: Lead

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Adidas hits target for sales of shoes made from ocean plastic

21/03/2018
The chief executive of sportswear manufacturer adidas, Kasper Rorsted, has told US media that the company sold one million pairs of shoes made from recovered ocean plastic in 2017. 

The shoes are made as part of its partnership with ocean conservation organisation Parley for the Oceans.

In 2017, adidas released three new versions of its UltraBoost shoe featuring ocean plastic. Each pair reuses an average of 11 plastic bottles in the upper. 

At the end of 2016, adidas said its target for 2017 was to release one million pairs of shoes made from recycled ocean waste.

Related stories:

First adidas golf shoe made from upcycled ocean plastic 11/06/2019
Adidas confirms ocean plastic shoe target 29/05/2019
Adidas targets 11 million pairs of Parley shoes in 2019 04/02/2019
Adidas redesigns its Ultraboost shoe for 2019 20/12/2018
Adidas continues fight against ocean plastic 18/06/2018
Adidas brings ocean plastic into its US Speedfactory 25/05/2018
Store closures on the cards for adidas: CEO 11/04/2018
Adidas unites runners for World Oceans Day 08/06/2017
Adidas extends partnership with Parley for the Oceans 24/03/2017
Adidas ocean waste project extends to performance products 08/11/2016
Adidas ocean waste sneaker to enter mass production 30/09/2016
First batch of recycled plastic shoe available 09/06/2016

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