Nine Brazilian footwear firms take part in mission - footwearbiz: Lead

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Nine Brazilian footwear firms take part in mission to Russia

05/06/2015
Nine Brazilian footwear brands travelled to Russia in early June to attempt to make inroads into the market there. The trip was part of a wider initiative called Brazilian Footwear that industry association Abicalçados is running with the support of export promotions agency Apex-Brasil.

Meetings with buyers, tours of retail locations and seminars on the way the Russian market works were all part of the programme.

The companies taking part were Paquetá, Sapatoterapia, Amazonas, Cristofoli, Democrata, Grendene, Beira-Rio, Itapuã and Kildare.


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