Sales of high-end French footwear rocket in Asia
22/05/2015
France exported 239,600 pairs in 2014, against 235,800 in 2010. Over the same period, the value of exports increased ten-fold. The average customs transaction value of shoes sold in China is €132, against €13 in 2010.
Over the past five years, the volume of French exports has been flat but the products have been increasingly high-end. In 2010, the proportion of leather shoes in these exports stood at 18% in volume. In 2014, it was 71%.
Frank Boehly, president of CNC, said: “Despite the slowdown of the Chinese economy, sales of premium French leather items have continued to show strong growth in value terms on the Asian market. The luxury sector and French savoir-faire are the major strengths of our industry.”
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