High-end footwear firm fails as French buyers ignore unknown brands
15/05/2015
In comments to local media, Mr Lagré said he had been disappointed to find out that the number of boutiques in the whole of France willing to stock Louis Félix footwear was “no more than seven or eight”. Finding stockists proved so difficult that the company took twice as long to come to market as it had planned.
“Wholesalers don’t want to take risks,” he said, “and rely on brands that are already well known. And at €750 per pair, retailers don’t seem to think that their clients will be attracted to a brand they don’t know.”
In the face of this difficulty, he explained that he and his wife had changed their strategy and set out to sell Louis Félix at private events, including in people’s homes, notably in Paris and Cannes, but had run out of time and money before being able to get the venture off the ground.
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