Bruno Magli is ‘jewel in the crown’, says new owner

14/01/2015
Private equity-owned investment firm Marquee Brands has a “thorough brand strategy” in place for its latest purchase, Bruno Magli, an Italian footwear brand whose customers have included celebrities and royals during its 80 years.

Michael DeVirgilio, President of Marquee Brands, said: “Marquee Brands was created to acquire and grow high quality brands through product and geographic expansion. Bruno Magli is one of the most revered Italian legacy brands. We have already begun to secure partnerships in new categories with true best-in-class partners for growth at better retailers across the globe.”

Bruno Magli’s corporate office will be based out of the New York headquarters of Marquee Brands, keeping in line with Marquee’s investment thesis, the core footwear and leather products will continue to be designed in Bologna and made in Italy in order to maintain the integrity and artisan workmanship.

Cory Baker, chief operating officer of Marquee, added: “Rarely do brands with the stature of Bruno Magli become available with an untapped opportunity to market, expand and grow into a lifestyle brand. We have a thorough brand strategy already created that will allow it to naturally develop into new categories.

“Bruno Magli is the epitome of luxury and we are excited for this to be our first jewel in the crown of a growing portfolio.”