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Bruno Magli steps up expansion into Asia

19/07/2016
Bruno Magli steps up expansion into Asia
Italian luxury brand Bruno Magli, which specialises in shoes and leathergoods, has announced partnerships with retailers in China and Japan. The deals are part of the company’s strategy to position itself as a leading luxury lifestyle brand in Asia.

Sitoy Retailing will facilitate wholesale distribution of Bruno Magli products in China and launch at least 15 mono-branded stores in the country. It will also open the first Bruno Magli shop-in-shop in a prominent department store in Hong Kong in August 2016.

Burno Magli Partners Co., will lead the launch of the brand’s e-commerce operations in Japan. There are also plans for store opening in the country starting from 2017.

"As we celebrate the brand's 80th Anniversary, our expansion into China and Japan with these strategic partners will help solidify our global growth with an already loyal customer base, said Cory Baker, CEO of Bruno Magli’s parent company Marquee Brands.

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Bruno Magli is ‘jewel in the crown’, says new owner 14/01/2015
Swiss asset manager buys Italian shoe brand 15/01/2014

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